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Elena Kharitonova is a skilled digital media professional with extensive experience in managing and optimizing digital marketing campaigns across various markets, including EMEA and North America. Currently serving as Digital Media Lead at Peloton Interactive since September 2021, Elena previously held the role of Digital Growth Executive at The Juice Plus+® Company Europe GmbH, where responsibilities included executing PPC and Paid Social activities and measuring campaign performance using advanced analytics. Prior experience involved serving as Advertising Campaign Manager at QS Quacquarelli Symonds, developing online paid advertising campaigns across multiple platforms and regions. Elena's educational background includes a Master's degree in Marketing Strategy and Innovation from Bayes Business School, complemented by a Bachelor's degree in World Economy and International Affairs from the Higher School of Economics.