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Lacroix Claire is an experienced marketing professional with a strong background in change management and product marketing across various industries. Currently serving as Marketing Manager for the Powered Battery Tools business unit at Pellenc Group since July 2017, Lacroix has held previous positions including Sales & Marketing Manager at RWR Consulting and Marketing & Communications Manager for Southern Europe at Aura Light, where responsibilities encompassed marketing strategy and communication plans within a merger and acquisition context. Additional experience includes project management roles at QWAMPLIFY ACTIVATION, product management at Rain Bird Corporation, and support roles at Desjardins. Lacroix holds multiple degrees, including an M.B.A. from KEDGE Business School, and advanced training in digital marketing and change management from esteemed institutions such as ESSEC Business School and emlyon business school.