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Kobi Ashkenazi is an experienced marketing professional with a strong background in product marketing and business development, currently serving as the Product Marketing Director and Innovation at Pelephone since January 2007. Kobi has successfully spearheaded marketing strategies for a range of value-added services, focusing on optimizing revenue and driving growth in emerging service sectors. Previous roles include B2B Products Marketing Lead, Growth Engines Manager, and Business Unit Manager of External Revenue Channels, where Kobi managed substantial budgets and established key commercial relationships. Additionally, Kobi served as a board member at Mayanot Hasharon from January 2015 to January 2021 and held the position of VP Business Development at Eurocom Cellular Communications. Kobi holds an MBA in Marketing and a BSc in Computer Science from Netanya Academic College, complemented by professional courses in executive education from Tel-Aviv University.