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Adi Yagil is a seasoned professional with extensive experience in user experience design and content marketing. As Co-Founder and CEO of Peko since August 2021, Adi Yagil has led efforts in developing innovative user-centered design strategies. Simultaneously, Adi Yagil has contributed as a Senior User Experience Designer since October 2017 and previously held roles at UI - Human Factors Ltd. and ClickMeIn Technologies, focusing on UX architecture and content strategies. Adi Yagil's background includes a solid foundation in psychology, with a Bachelor’s Degree from The College of Management Academic Studies, further enhancing expertise in understanding user behavior and needs.