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Abraham joins Peernova with over twenty-five experience in solution delivery, product management, and data architecture for companies such as Under Armour, Comcast, and Bristol-Myers Squibb. Previously he was Vice President, Product at 1440.io – where he led the product, delivery, and go-to-market strategy for their commerce, reputation, translation, and messaging products – bringing to bear his eight years working at Salesforce and within its ecosystem as a Solution Architect and Evangelist.

Abraham’s past industry contributions include co-authoring Salesforce’s cross-cloud data strategy and leading the creation of their B2C Solution Architect certification program — the first multi-cloud and domain-centric certification offered by Salesforce. This program scaled data-strategy and use-case solution knowledge across Salesforce the Salesforce portfolio and Partners in North America, Europe, and India through some of the largest partners in the Salesforce ecosystem; Accenture, Slalom, Cognizant, Publicis Sapient, and Deloitte Digital.

Abraham is also a seasoned speaker having presented globally on his favorite topics: riding the world of data friction, teaching the language of business value, and evangelizing curiosity, vulnerability, and empathy as difference-making superpowers. He is a certified Scrum Master, Yoga Instructor, and a formerly-syndicated relationship writer for Marie Claire.