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Sonja Bayraktarova has extensive experience in retail management, currently serving as General Sales Manager at Peek & Cloppenburg KG Wien since November 2009. Prior to this role, Sonja held the position of Verkaufsleiter at Lidl in Germany from 2007 to 2010. Educationally, Sonja holds a Master's degree in Business Administration and Management from Universität Passau, obtained between 2001 and 2006.