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Patricia Sureda is an experienced professional in product management and category strategy, currently serving as Category Manager at PedidosYa since February 2021. Prior roles include Product Manager at Divino SA, where responsibilities encompassed product mix definition, demand estimation, and market research, as well as Product Planner for Women's Clothing at BESTSELLER, focusing on sales budget attainment. Earlier experience includes commercial and marketing assistance at Make It Agency and senior analyst positions at The Smart Cube, where strategic recommendations were provided to clients. Patricia began their career in auditing at Ernst & Young, analyzing financial statements and conducting reconciliations. Patricia holds an MBA in Fashion Management from the Paris School of Business and a degree in Accounting from Universidad de Montevideo.