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JJ Jones is the co-founder of Peccala, a company that provides software to help with financial planning. Prior to Peccala, JJ was an entrepreneur in residence at Antler, a startup accelerator. JJ has also worked as the head of the Issues & Crisis Practice at Leidar, a communications consultancy, and as a senior consultant for crisis management and communications at Deloitte.

Before embarking on a career in the private sector, JJ worked on campaigns for the Liberal Democrats and served as a parliamentary assistant for Jeremy Browne MP. JJ also has experience in the hospitality industry, having founded The Booze Brothers Hereford, a beer and wine shop. JJ began their career at HSBC, where they worked as a customer service representative.

JJ Jones has a Master of Business Administration from Quantic School of Business and Technology, a MA in International Affairs from Geneva Graduate Institute, and a MA in Politics & International Relations from University of Aberdeen.