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Tim Peyton serves as Vice President Marketing at Pearson, overseeing a substantial organization of over 70 marketers for the higher education sector, focused on demand generation, sales enablement, and performance marketing. Notable achievements include establishing a robust go-to-market planning process, achieving significant cost savings through strategic reorganization, and enhancing lead generation efforts in collaboration with sales. Previous roles at Pearson encompass leadership in professional services and sales & marketing, contributing to substantial revenue growth and operational excellence. Tim's background also includes key marketing leadership at McGraw-Hill Education and a foundational career at Pearson, where a range of product management roles underpinned significant revenue increases. Academic accomplishments include two Bachelor's degrees from Seattle University and a Master's degree from Bowling Green State University.