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Ritza Trivedi is an experienced marketing professional currently serving as Marketing Director for the APAC region at Pearson since September 2022. Previously, Ritza held the position of Group Head of Marketing at Hugo, where responsibilities included formalizing the marketing charter and defining the brand blueprint for a new Fintech initiative in Singapore. As Director of Marketing at Visa, Ritza focused on marketing activities in India and South Asia, emphasizing data-driven strategies and digital marketing trends. Prior roles include Assistant Vice President at SBI Cards, where an omni-channel business strategy was developed, and Manager of Brand at ICICI Bank, overseeing branding campaigns and ensuring alignment with the company's core values. Ritza Trivedi holds a Post Graduate Programme in Communications Management from the Mudra Institute of Communications in Ahmedabad and a B.A. (Hons.) in Political Science from Indraprastha College for Women, Delhi University.