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Patrick Worden is an accomplished marketing professional with extensive experience in digital marketing and customer analytics. Currently serving as Director of Digital Marketing & Customer Analytics at Pearson since March 2020, Patrick previously held the role of Director of Marketing Insights at The Walt Disney Company from October 2017 to March 2020, where leadership in the ESPN+/Disney+ launch team involved delivering critical analytical insights to c-suite executives and shaping strategies that contributed to significant subscriber growth. Before that, Patrick worked as Senior Manager of Digital Analytics and Marketing Measurement at Wolters Kluwer, focusing on customer analytics dashboards and marketing effectiveness initiatives. Earlier roles include Manager of Online Marketing and Analytics at S&P Global, where website traffic doubled, and Internet Marketing Specialist at Realogy, where the development and management of company websites were key responsibilities. Patrick holds a Bachelor’s degree in Marketing from the State University of New York at Oswego.