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Sobia M. is an experienced sales and operations leader currently serving as the Head of Sales - EU at Peak Scientific since February 2018, where responsibilities include commercial leadership and management of generator and service contract sales across the EU. Sobia has held various leadership roles across multiple companies, including Head of Service Sales at Peak Scientific, Head of Contact Centre at Actavo, and Head of Client Operations at Parseq. Sobia's career highlights include managing high-performing teams, achieving significant sales targets, and receiving several awards for operational excellence. Sobia's early career includes roles at IBM, Strathclyde Police, and Ceridian, underscoring a strong foundation in service delivery and operations management. Sobia holds a Post Graduate Certificate in Equal Opportunities from Heriot-Watt University.