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Luke Roberts has over a decade of experience in strategic roles within the outdoor and action sports industries. Currently serving in Global Partnerships at Peak Design, LLC. since October 2011, Luke is involved in creating innovative gear for detail-oriented consumers. Prior to this, Luke held significant positions including Director of European Operations at VIO Inc., where VIO focused on the development of Point of View (POV) products. Luke's entrepreneurial venture, Snowcam, launched a head camera rental service in the alpine ski resort market before the mainstream emergence of similar technologies. Additional experience includes serving as Account Director for Blickvang in France, overseeing the distribution and sales of consumer POV products. Luke earned a BA in Adventure Education from the University of Chichester and has foundational education from Reed's School and Stonyhurst College.