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Jeff Olson serves as the Vice President of Booking for both Crypto.com Arena and the Peacock Theater, where responsibilities include booking a wide range of events and coordinating with venue clients and marketing teams. Previously, Jeff held the position of Director of Booking & Special Events at Snapdragon Stadium, contributing to its successful launch. Jeff's extensive experience also includes serving as Director of Booking, Events & Marketing for the Memphis Grizzlies, Marketing Director for ArenaNetwork, and various roles in talent buying and event production since 1999. Jeff Olson graduated from Michigan State University with a Bachelor of Science in General Business and Marketing.