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Sara Herrity has a diverse work experience in brand development and business development roles. Sara started their career as a Sales Representative at Nestle USA in 2004 and later transitioned to roles including Strategic Sales Analyst and Regional Sales Analyst. Sara then moved on to Catalina USA, where they held positions as Manager of Business Development, Director of Brand Development, and Senior Director of Brand Development. Sara also worked at Koupon, a PDI Company, as the National Director of Brand Partnerships before taking on their current role as Director of Brand Partnerships at PDI Technologies in 2022.

Sara Herrity completed their Bachelor of Arts (BA) in Communication, General at the University of Arizona from 1999 to 2003. Additionally, they have received various certifications such as Leadership Skills for The Future, Unconscious Bias, Building Self-Confidence, Sales: Closing Strategies, Using Questions to Foster Critical Thinking and Curiosity, Developing Your Emotional Intelligence, and a Digital Media Sales Certification (DMSC) from IAB in 2019.