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Bradley Tollefsen is a seasoned marketing professional with extensive experience in marketing analytics, strategy, and demand generation. Currently serving as Director of Marketing Analytics at Apryse since April 2021, Bradley manages a $2M B2B annual planning program and oversees comprehensive marketing reporting. Previously held positions include Director of B2B Marketing, where a successful web design and rebranding project was led, and Head of Growth Marketing, driving significant growth in organic traffic. At Hootsuite, roles included Director of Web Strategy and Web Growth Manager, focusing on website messaging and design updates. Additional experience spans various marketing positions at Graphically Speaking and Ultrasonix Medical Corporation, with a strong foundation in digital marketing strategies, SEO, and content development. Bradley Tollefsen holds a Bachelor's degree in United States Studies from The University of British Columbia and a Public Relations Certificate from British Columbia Institute of Technology.