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Daniela Chirinos is a Marketing and Communications Specialist at PCI since October 2021, focusing on external communication strategies for the Oxygen division, lead identification, and Salesforce CRM management. Prior experience includes roles as a Marketing and Communication Consultant at PCI, a Digital Communications Analyst at Santillana Latinoamérica, and a Social Media Analyst at Havas Group, where Daniela analyzed brand communication and managed key performance indicators across various digital platforms. Daniela's academic background encompasses an upcoming International Master in Sustainable Business & Innovation from EADA Business School, a degree in Communication with a specialization in Advertising and Marketing from Universidad de Lima, and several specialized courses in digital marketing and branding.