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As Senior Vice President of Operations and Marketing Services, Craig oversees all things involving product sourcing, order processing and fulfillment, IT, Customer Service and producing/distributing email and direct mail promotions.

He is dedicated to improving quality, increasing efficiency, and securing the necessary business infrastructure to drive extensive and sustainable growth in all areas of the business. To do so, in a rapidly growing business environment, Craig utilizes a cross functional team oriented management style. He’s passionate about solving new challenges, striving for excellence, with new processes and technologies that enable PCH to be better every day.

Among his numerous accomplishments since joining PCH in 1990, under Craig’s direction the company has realized significant savings resulting from vendor management and system enhancements and expanded its product buying to direct sourcing. This opened up increased merchandise variety, improved quality and reduced prices as well as facilitating the development of proprietary store brands and a growth in the product categories offered.

Craig received his MBA in Finance from St. John’s University and his BS in Marketing from C.W. Post.