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Shiran Abitbul serves as the Head of the Analysis and Marketing Automation Department at Paz Oil Company since April 2021. Prior to this role, Shiran Abitbul held various positions at EL AL Israel Airlines, starting as a Data Analyst in the revenue management department and advancing to Business Analyst, and eventually to Analysis Department Manager, where responsibilities included leading a team, managing commercial policies, and building analytical models to enhance the Frequent Flyer Club's customer value proposition. Shiran Abitbul holds an MBA from Bar-Ilan University and a BA in Economics from The College of Management Academic Studies.