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Manuel Cuesta is an experienced professional specializing in customer experience and user insights, currently serving as CX Sr Lead at Payway Ar. Previously, Manuel held key positions at Naranja X, including UX Insights Manager and UX Research Lead, where responsibilities encompassed team leadership, fostering collaboration across departments, and driving user research to enhance product development. Manuel's background includes roles at Movistar Argentina as CX Lead and various positions in campaign planning and product ownership, with a strong focus on market strategy and data analytics. Educational credentials include multiple master's degrees in sociology and data science, an MBA, and a bachelor's degree in marketing, complemented by executive training in management.