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Lior Koren is an experienced marketing and sales professional with a robust background in power solutions and electro-optic technologies. Currently serving as VP Marketing for Planar Solutions at Zolotov Components LTD since January 2019, Lior previously held the position of Marketing and Sales Manager at Payton Planar Magnetics Ltd since October 2002, leading global marketing efforts for magnetic components, including transformers and power solutions. Earlier experience includes a Marketing and Sales Manager role at ITL Optronics Inc., where Lior was involved in the development and marketing of advanced electro-optic solutions for defense applications from July 1996 to September 2002.