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Sophie Macfarlane has a wealth of experience in the marketing and digital fields. Sophie began their career in 2007 as a Sales Consultant for Country Road. In 2012, they took on the role of Website Administrator and Junior Copywriter, Social Media at Mumgo. That same year, they also worked as an Editorial Intern and Contributor for Broadsheet Media. In 2013, they joined Country Road Group as a Digital Manager for Witchery, followed by Digital Content Manager and Digital Content Coordinator roles. Sophie also worked as an Online Copywriter for Witchery. In 2013, they became an Online Assistant for Seed Heritage. In 2017, they were the Email Marketing Manager for MECCA Brands. From 2018 to 2019, they worked as an Ecommerce & Digital Marketing Manager for VIKTORIA & WOODS. Most recently, they were the Head of Marketing and Marketing Consultant for Payright.

Sophie Macfarlane holds a Bachelor of Arts (B.A.) in Communication and Media Studies from the University of Melbourne and a VCE from Lauriston Girls' School.