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José Luis Ruvalcaba is an experienced product manager and business developer with a strong background in digital marketing and financial services. Currently serving as the Product Manager for SMB at PayPlug since July 2021, José Luis participates in defining product strategy and roadmap while analyzing market needs and user challenges. Previous roles include Product Manager at Car Safe, where responsibilities focused on administrative vehicle management solutions, and Business Developer Manager for Hispanic Markets at Moneytag, aimed at enhancing revenue for media publishers. Earlier experience includes roles as a Media Business Analyst at Qwertize and an Assistant Chef de Produit at Banco Azteca, contributing to mobile payment solutions. José Luis holds multiple degrees in digital marketing, data strategy, and business management from renowned institutions such as Sup de Pub and Universidad Nacional Autónoma de México.