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Xavo Barona's career spans over several decades in the marketing and advertising industry, starting as a Graphic Designer at Lasso Marsetti in the early 90s. Xavo then moved on to positions such as Multimedia UX Designer at Imagecorp, Art Director at Ogilvy and MullenLowe Delta, and eventually to Creative Director and Art Director at Maruri Grey. Currently, Xavo holds the role of Chief Marketing Officer at Payphone since April 2020.