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Rocío Guzmán has extensive work experience in the media industry. Rocío is currently working as the Head of Media at PayJoy since 2022. Prior to that, they worked as a Sr Media Manager at AGENCIAi from 2019 to 2022 and as a Senior Media Manager at Starcom from 2018 to 2019. Before that, they held a Media Account Director position at Interpublic Group (IPG) from 2014 to 2018. Rocío also worked as a Buyer Director for Colgate at MEC from 2013 to 2014 and as Responsable de Estrategia at Media Vest from 2010 to 2013. Additionally, they worked as a Coordinador de Medios at Interpublic Group (IPG) from 2008 to 2010.

From 1999 to 2003, Rocío Guzmán attended Instituto de Mercadotecnia y Publicidad and earned a degree in Publicidad (Marketing and Advertising).