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Sandra Prinzenberg has a diverse background in marketing and business development. Sandra started their career as a Senior Consultant at BBDO Consulting in 2001, where they worked until 2004. Sandra then joined Siemens as a Senior Manager in Portfolio Management Mobile from 2004 to 2005. In 2006, they joined Loyalty Partner as a Senior Manager in Corporate Development, a role they held until 2008. From 2008 to 2011, Sandra was the Head of Business Development at PAYBACK. Sandra then transitioned to the role of Head of Campaigns / Digital Products & Innovations from 2011 to 2014. From 2014 to 2020, they held the position of Director Multichannel & Lifecycle Management (CRM), and then Director of Realtime & Multichannel Marketing until 2020. Currently, Sandra serves as the Vice President Multichannel Marketing at PAYBACK.

Sandra Prinzenberg studied at Universität Witten/Herdecke from 1995 to 2000, where they obtained a degree in Economics, specifically a Dipl Ökonom (MBA). Additionally, they attended SUNY New Paltz, although specific details about their degree and field of study are not provided.