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Julia Binder is an experienced marketing professional with a strong background in e-commerce and strategic marketing development. Currently serving as Senior Marketing-Manager E-Commerce at PAYBACK since August 2017, Julia is responsible for the strategic development of the Austrian rewards shop, creating new CRM strategies, and coordinating multichannel marketing campaigns based on data-driven analyses and KPI monitoring. Julia's career includes roles as Marketing-Manager and Consultant Partner Marketing at PAYBACK, focused on marketing campaign consultation and implementation. Prior experience includes Online-Marketing & Content Manager for Movies at Amazon, where Julia managed marketing initiatives for major film studios, and positions at intelliAd in account management and support. Julia holds a Diplom in Sociology from Ludwig-Maximilians-Universität München.