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Franziska Kripp currently serves as Teamlead Marketing for eCommerce at PAYBACK, where oversight of 360-degree marketing strategies aims to achieve significant sales success. Prior experience includes leadership roles in online marketing at Sono Motors GmbH, where responsibilities encompassed team management and website relaunches, and as Senior Marketing Manager at etventure, focusing on B2B campaigns and event management. Earlier positions include project management at ProSiebenSat.1 Media AG and strategic consulting for FMCG brands at webguerillas. Franziska's educational background includes a Bachelor of Arts in Medienmanagement from Mediadesign University of Applied Sciences, a Scrum Master certification, and a Digital Marketing certificate from Squared Online.