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Anastasiya Salabay is a skilled professional in digital analytics and marketing, currently serving as Manager of Digital Analytics at PAYBACK since January 2023, where responsibilities include leading global analytical projects and designing digital analytics strategies. Prior experience includes a role as Digital Analyst at BSH Home Appliances Group, where data analysis from corporate websites and connected products was conducted to derive actionable insights. Previous positions also encompass Digital Marketing Manager at Metem Teknoloji, Media Planner at Imagine The Future, and Online Media Buyer & Publisher Manager at Performante Sp. z o.o., focusing on digital marketing strategies and campaign management. Anastasiya holds two Bachelor's degrees in Business Economics from Coventry University and Uczelnia Łazarskiego w Warszawie, both attained between 2013 and 2016.