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Founder, CEO John White, has been a CPA, CFO, and CIO working in the public accounting, retail, and distribution industries for over 30 years. John has designed and implemented three applications similar to Pavin' The Way when he was part of McGladrey accounting firm, Autosource, and Major Video Distribution. John’s first job was at the age of 10 where he bussed tables at his family-owned restaurant in a small northern IL town - he eventually got promoted to short-order cook. His corporate experiences give him a sense of the big picture but his down to earth, small business sensibilities help him understand the unique concerns of his clients. His extensive background in ALL aspects of distribution, finance, computers, and software development provide the business and real world knowledge base for Pavin' The Way Software. John continues to make a mean breakfast of pancakes, eggs, bacon and occasionally, cinnamon rolls.