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Paul Price serves as the Global Head of Marketing, Communications and Brand at Pavegen since December 2021. With extensive experience in marketing and communications, Paul has also worked as a Breath Coach and Transformational Yoga Therapist, focusing on chronic stress, anxiety, and well-being from September 2020 to 2024. Previous roles include Head of Marketing at EMCOR UK, where Paul was instrumental in the award-winning brand repositioning, Head of Marketing and Communications at FosterCare UK, Regional Marketing Manager at Hammerson, and various senior marketing positions at IMM-UK, LaSalle Investment Management, and IFF Research. Paul founded Zero 2 Creative, leading the company from a start-up to significant revenue growth, and began their career in international corporate branding with Addison.