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John Lewis

Vice President, Customer Insights and Analytics at Paul Fredrick

John Lewis has extensive experience in marketing and analytics, with a focus on driving customer acquisition, increasing sales, and improving brand awareness. John has held various leadership positions throughout their career, including Vice President of Customer Insights and Analytics at Paul Fredrick, Vice President of Marketing at MyPhoto.com, Vice President of Marketing at Levenger, Divisional Vice President of CRM at Jos. A. Bank Clothiers, Director of Database Marketing at Jos. A. Bank Clothiers, Director of Marketing at United Retail Group Inc., Director of Marketing Analysis at Juno Online Services, and Manager of Marketing Analysis and Forecasting at Genesis Direct Inc. and PaperDirect Inc. In these roles, John has successfully implemented marketing strategies, led cross-functional teams, managed customer databases, and utilized analytics to improve campaign effectiveness and customer retention. John is experienced in various marketing channels, including digital marketing, direct mail, email marketing, and DRTV marketing. John Lewis has a strong background in data-driven decision-making and has received recognition for their excellence in the field, such as the NCDM Database Excellence Award in the Marketing Strategies Category.

John Lewis attended CPHS from 1983 to 1987, where they did not obtain a degree or specify a field of study. John later enrolled at Rutgers University from 1987 to 1991, where they obtained a Bachelor of Arts degree in Economics.

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