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Aisha Taftaf is a Regional Account Manager and Business Developer at Patients Know Best, where Aisha has been contributing since July 2018 to the advancement of the world's first patient-controlled health record. Prior to this role, Aisha worked at Optum (formerly Alere Wellbeing) from January 2017 to June 2018 as a Referral Facilitator, focusing on enhancing patient experiences, improving referral outcomes, and increasing administrative efficiency.