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Lincoln Toiaivao is a seasoned marketing professional currently serving as a Senior Lifecycle Marketing Specialist at Pathstream since November 2018. In this role, Lincoln is responsible for the strategy, implementation, and analytics of SMS and email communications throughout the user lifecycle, driving improvements in key performance indicators such as deliverability, open rates, and conversion rates. Prior to this, Lincoln held positions as a Marketing Automations Specialist and Learning Experience Designer, contributing to demand generation and student journey optimization. Lincoln's background includes completing a Data Analytics and Business Intelligence fellowship at MissionU and gaining valuable customer service experience as a Pharmacy Technician at CVS Health. Educational qualifications encompass a degree in Data Analysis and Business Intelligence from MissionU and the International Baccalaureate Diploma Programme.