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Michael Lykins is a seasoned digital marketing and SEO professional with experience spanning over several years in various roles. Currently serving as a Search Engine Optimization Consultant at Pathfinder SEO since February 2021, Michael specializes in enhancing site performance for agency and site owners through SEO assessments and resources. Previous roles include Growth Strategist at Simplero, where strategic growth opportunities were identified, and Community Manager at AmaZix, where management of multiple online communities took place. Michael also held positions such as Chief Marketing Officer at Atomz, Quality Control Inspector at Vertiv, Production Zone Manager at Elovations Services Group, and Family Support Specialist with the Commonwealth of Kentucky. Educational credentials include a Digital Marketing degree from Udacity and an Associate in Applied Science in Electronic Media & Communications from Ohio University-Southern Campus.