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Javier Güemes has a diverse and extensive work experience in the creative industry. Starting in 1987, they founded Publicidad Creativa and worked as a Copywriter. In 1988, they briefly worked as a PR Manager at the Ministry of Ecology. From 1989 to 1997, they served as a Group Creative Director at Ogilvy & Mather.

In 1997, Javier joined Dieste Inc. as an Executive Creative Director. During their tenure, they played a crucial role in building and developing various creative teams, including Creative Strategy, Branding, Direct Response, Digital, and Social Media. Javier successfully facilitated the growth and development of AT&T, contributing to 70% of the agency's revenue.

Following their time at Dieste Inc., Javier worked as a Creative Director at Orci from 2018 to 2021. Javier then joined Passport Brand Design as a Lead Creative Strategist from 2021 to 2022, and later became the Director of Strategy and Insights at the same company from 2022 to 2023.

Currently, Javier is the Creative Lead at Dieste Health, starting in 2023. Throughout their career, they have consistently delivered award-winning work and inspired measurable business returns for their organizations.

Javier Güemes has a Bachelor's degree in Mass Communication/Media Studies and Marketing from Tecnológico de Monterrey, which they obtained between 1984 and 1987. Javier also completed a Specialization in Social Media Marketing from Northwestern University in 2020, and earned a Certificate in Digital Marketing from Hyper Island in the same year. Additionally, Javier attended Twitter University in 2018, where they obtained a Diploma in the Flight School Program - Social Media. Javier has also completed various certifications, including Social Media Marketing, Content, Advertising & Social IMC, Engagement and Nurture Marketing Strategies, Social Listening, and a Social Media Marketing Specialization, all from Northwestern University. In 2016, they obtained a certification in Digital Marketing from Chute. Javier has also participated in the Omnicom Advance Management Program at Babson, MA., although specific dates and details regarding the degree are not provided.