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Adam Elgar is a seasoned entrepreneur with extensive experience in the technology and marketing sectors. As Co-founder of Passle since May 2012, Adam has been instrumental in developing a content marketing platform tailored for professional services firms, emphasizing thought leadership through self-service publication and governance. Prior to this, Adam co-founded and served as President of Serverside Group from February 2003 to January 2012, creating personalized payment card software sold to global retail banks before the company was acquired by Gemalto NV. Additionally, Adam co-founded and presided over streamingmedia.com, focusing on Internet audio and video exhibitions, leading to an exit to Penton Media. Adam's early career includes involvement with First Conferences, organizing early commercial internet events. Adam holds a BSc in Chemistry from King's College London, completed from 1988 to 1993.