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Martha Hernandez serves as an Associate Principal at Paslay Management Group, focusing on Executive Advisory Services for airport programs, particularly in non-aeronautical revenue generation and process improvement. Previously, Martha held multiple leadership roles at Dallas Fort Worth International Airport, including Assistant Vice President positions in Strategic Process Integration, Customer Experience, Airport Concessions, and Finance, where responsibilities ranged from strategic planning and operational oversight to financial analysis and customer experience initiatives. Martha’s earlier career includes management positions in financial reporting and internal auditing at various organizations, including American Airlines and RadioShack. Martha holds an MBA from Texas Christian University and a B.B.A. from The University of Texas at El Paso.