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Ucha Janelidze has extensive experience in sales, marketing, and business development. Ucha started their career as a Sales Manager at ALDAGI in 2005. Ucha then worked as the Head of Cross-selling at Bank of Georgia from 2006 to 2012. After that, they joined Universaly as a Comertial Director from 2012 to 2018. During this time, they gained expertise in strategy and business development. In 2018, Ucha became the Head of Marketing at SmartCRM and later took on the role of Head of Sales and Marketing at Unicard. Currently, they are the Head of Strategy and Business Development at PASHA Bank in Georgia.

Ucha Janelidze earned a Bachelor's degree in Marketing from Caucasus University, where they studied from 2002 to 2006.