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Paige Gerth is an accomplished Direct Marketing Manager at Parx Casino, with over a decade of experience in the gaming industry. Responsibilities include executing marketing calendars, devising targeted direct mail and email campaigns, and analyzing data to optimize performance. Paige has a background in event coordination, having launched innovative promotions and managed social media initiatives, contributing significantly to revenue growth. Previous experience includes an administrative role at Kolber Marketing Inc, where duties involved press release publication and business development. Paige holds a Bachelor of Science in Management & Marketing, along with a minor in Psychology from Penn State Abington.