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Kellie Larsen is a seasoned marketing and operations executive with extensive experience in customer experience and omnichannel strategies. Currently serving as the Vice President of Marketing - Customer Experience at Party City since April 2021, Kellie leads the development of customer relationship marketing strategies aimed at enhancing customer satisfaction and maximizing lifetime value. Previous roles include Senior Director of Omni and Delivery Operations at Party City, and Director of Operations at Bed Bath & Beyond, where Kellie spearheaded significant operational transformations that generated substantial EBITDA benefits. With a foundational background in operations and project management roles across various sectors, Kellie's career is bolstered by a BA in Communications from Wheaton College.