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Craig Booth is an accomplished executive sales leader with extensive experience across various organizations, currently serving as a Fractional Chief Sales Officer at Splashmetrics since November 2023. Booth has a proven track record in building and executing sales strategies that drive significant revenue growth. As the Founder and Principal of Channel Force Inc., Booth focuses on enhancing partner sales performance through a data-driven model. Previous roles include leadership positions at Juniper Networks, Cloud Harmonics, and Avaya, where Booth consistently achieved remarkable sales growth and operational efficiency. Booth holds multiple certificates in leadership, management, and sales growth from prestigious institutions, including Harvard Business School Online and Cornell Johnson Graduate School of Management.