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Alicia Van Hyfte has a diverse work experience. Alicia began their career in 2016 as a Media Assistant for Diabetes Canada. In 2018, they took on a role as Content Marketing for ATB Financial. In 2019, they moved to Calgary Economic Development as a Content Marketing. In 2020, they took on multiple roles including Teaching Assistant at the University of Calgary, Marketing Manager at Stagehand, Associate Brand Manager and Marketing Coordinator at Partake Brewing, and Senior Social Media Coordinator at the University of Calgary Students' Union.

Alicia Van Hyfte obtained a Bachelor's Degree in Marketing from the Haskayne School of Business and a Bachelor's Degree in Communication and Media Studies from the University of Calgary between 2015 and 2020. Additionally, they obtained an Advanced Google Analytics certification from the Google Analytics Academy in May 2020 and a HubSpot Email Marketing certification from the HubSpot Academy in June 2020.