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Anna-Lena Twesten has over 15 years of work experience, starting in 2007. Anna-Lena is currently the Head of Brand Strategy at Parship Group since 2022. Prior to this, they worked at Kolle Rebbe GmbH from 2015 to 2022, where they held various roles such as Senior Account Director and Account Director, working with clients like Zalando, Google & YouTube, Netflix, and Apple Music. Before that, they were an Account Manager at MINISTRY GmbH from 2013 to 2015, overseeing digital marketing for all P&G brands. Anna-Lena also worked as a Strategic Marketing Manager at The It Factor Ltd. from 2012 to 2013. Furthermore, Anna-Lena has experience in project management and brand communication at Norddeutscher Rundfunk NDR from 2010 to 2011. Anna-Lena began their professional career as an intern in TV Journalism at SAT.1 and ProSieben in 2007 before joining ZDF as an intern in TV Programming later that year. Anna-Lena Twesten also served as a Student Consultant in Media and Marketing at KMM - Institute for Cultural and Media Management from 2009 to 2010.

Anna-Lena Twesten has a diverse educational background. In 2005, they enrolled in the University of Applied Sciences and Arts Hanover, School of Media, Information and Design, where they pursued a Bachelor's degree in Journalism. After completing their undergraduate studies in 2008, they proceeded to the School of Cultural and Media Management Hamburg for a Master's degree in Cultural and Media Management, which they successfully attained in 2010. In 2012, Anna-Lena Twesten attended the University of Toronto, where they obtained a Certificate in Web Marketing.