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Gina Smith has extensive experience in sales and marketing, currently serving as a Sales Representative in Administration at Parr Instrument Company since 2015. As the owner of Cool On Call since January 2012, Gina introduced North Texas' first delivery and rental service for residential portable air conditioning. Prior to this, Gina owned iOutMarket, focusing on strategic market planning and execution from May 1999 to June 2011. Earlier roles include Marketing at MARC Global from 1994 to 1999, and Director of Marketing at Dallas Systems from 1984 to 1994, where comprehensive marketing support was provided across various functions. Gina holds a BS in Management Information Systems from Southern Illinois University Edwardsville, obtained between 1979 and 1983.