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Guilherme Luz is the CEO of Parnity Inc. Guilherme has over fifteen years of experience in the logistics industry. Guilherme began their career as an Intermodal Analyst at CSAV in December 2004. Guilherme then became the Managing Director of Twig Logistics Network, the first logistics network located in Latin America built around social networking and web-based communications. In March 2008, they joined DC LOGISTICS BRASIL as the Trade Lane Develope Latam - Africa - Middle East. Guilherme then became a Fellow at ODX1 and a Co Partner at Caktus.

Guilherme Luz earned a Master of Business Administration (MBA) from Ibmec and a Bacharel em comércio exterior from Universidade do Vale do Itajaí. Guilherme is certified in Empreendedorismo Criativo from Perestroika.

Some individuals on their team include Ariane Barberá - Customer Experience Manager, Marina Felício - CMO, and Thais Faria - Head of Product.