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Veronica Spini is an accomplished professional with extensive experience in commercial strategy and marketing within the consumer products sector. Currently serving as Country Manager at PARKROSEGROUP, Veronica is responsible for establishing operations in Mexico and formulating strategies to penetrate local markets. Previously, as International Commercial Director at Distroller, responsibilities included defining long-term strategies for Mexico, Spain, and Latin America’s toy and licensing business, alongside managing relationships with distributors and retailers. Veronica also held significant roles at MGA Entertainment and Mattel, focusing on revenue generation, licensing strategies, and commercial execution across Latin America. Early career experiences include leadership positions in sponsorships at Citibanamex and marketing at PepsiCo, where Veronica developed and implemented promotional strategies for beverages and confectionery products. Educational credentials encompass a Digital Marketing Strategies certification from Northwestern University’s Kellogg School of Management and a Bachelor of Business Administration from Universidad Catolica Argentina.