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Vera van der Wel is an experienced data analyst currently serving at Boston Consulting Group since June 2024 and holds a position as a Marketing Data Analyst at ParkBee since January 2023. Previous roles include Data Analyst at H&M Group, where Vera provided insights for digital marketing teams, and Senior Paid Marketing Automation Specialist at TUI Musement, focusing on SEM campaign automation. Additional experience includes Performance Marketing Specialist at Avis Budget Group and Paid Search Specialist at Onedirect, along with earlier positions at Teleperformance and SKIM. Vera's educational background includes a Master of Science in Marketing Intelligence from Turing College, coupled with Master's degrees in International Business & Management and substantial studies in psychology, culminating in a Bachelor of Science from Erasmus University Rotterdam.