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Zia Ullah Sheikh is an experienced hospitality professional with a strong background in sales and marketing management. Currently serving as Executive Manager at Park Lane Hotel since December 2020, Zia has held several leadership positions including Director of Sales & Marketing at Four Points by Sheraton and Hospitality Inn Lahore, where extensive responsibilities included sales planning, budgeting, revenue management, and designing corporate sales territories. Zia's career in the industry began as Sales & Marketing Manager at Hotel Sunfort and progressed through various roles, reflecting a deep commitment to driving revenue and enhancing customer engagement. Zia holds a Master’s degree in Business/Commerce from the College of Business Administration in Lahore and has pursued additional education in computer literacy and science subjects.