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Alana Casner has extensive experience in business development, athlete relations, content strategy, and creative production. Alana has worked for companies such as PARITY, The Players'​ Tribune, Adorama, Abel Cine Tech, NBA, and WNBA. Alana started their career as a student athletic trainer at Pomona College and later on pursued a bachelor's degree in Environmental Studies and Media Studies from the same institution. Additionally, Alana gained valuable experience as a production intern at Laura Ziskin Productions.